Consulting Services
From consulting and strategy development to implementation and support, our comprehensive services will make your business thrive.
Strategy Assessment & Refresh
Assess and refine the company's current Go-To-Market Strategy by addressing the following: Market Analysis, Customer Targeting, Value Proposition & Unique Selling Proposition, Messaging, Selling Channels, Pricing, Marketing, Metrics and CRM & Technology.
Team Assessment & Realignment
What are the strengths of your current team and where are the opportunities to bolster success? Are all the basis covered, or do you have unseen gaps that are slowing revenue growth? Our assessment and realignment will identify the opportunities and plug the gaps for better teamwork and more reliable results.
Sales Process Optimization
Make sure that important opportunities aren't being missed due to a lack of visibility or focus. We will develop a full assessment of current marketing, sales and customer support motions and then help you optimize them to maximize team collaboration and success.
AI, CRM & Technology Stack Audit
The landscape of technologies that support growth is changing rapidly, making it easy to fall behind. We'll assess and recommend updates to CRM, marketing automation, sales enablement, customer service and AI tools to supercharge your team.
Sales Compensation Plan Optimization
One of the most critical items needed for sales excellence is a compensation plan aligned to the goals of the organization and the goals of the individual salespeople. Our 7 point optimization process assures that your plan maximizes and balances growth, profitability and team loyalty.
The McCullough Group elevated our entire sales approach, leading to higher close rates and improved client alignment.
Phil Ratermann
Executive Director, FASTLANE
★★★★★
Growth
Expert guidance for firms looking to reach the next level of strategy, competitiveness and success.
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Guidance
Success
Modern, effective strategies to maximize revenue growth, profitability and sustainability.